GROWTH + TRANSFORMATION
Realizing ambitious transformation agendas. For example…
Piloting a luxury car-sharing platform for America’s classic auto brand.
Shifting an audio streamer into adjacent categories with new products, services, features, and offerings.
Developing a moonshot strategy for increasing the representation of Black engineers at the world’s leading tech companies.
Establishing the strategy and vision for bringing leading-edge tech in the food service space to the market.
BRAND MARKETING
Launching global brands into market. For example…
Running the creative development, production, and flighting of global advertising campaigns for the world’s largest airline.
Establishing a thought leadership platform covering the major consumer shifts in money, marketing, and consumers’ relationship with each.
Repositioning a men’s grooming brand to go beyond its California heritage to tackle the international market.
Defining the value proposition and brand strategy for the world’s biggest film & television streamer.
PRODUCT DEVELOPMENT
Meeting emerging consumer needs through new offerings. For example…
Extending the world’s largest and best known spirits brands into new formats, new flavors, and international markets.
Designing and developing a line of all-natural, high-end frozen vegetables.
Extending an established energy drink franchise into the cola space.
Developing a DTC oral care offering for kids and their parents.
Recent Appearances
SXSW London Keynote: The Grief of Innovation, June 2025
SPC Impact Keynote: The Grief of Innovation, April 2025
PopTech Keynote: Virtue in Voyeurism, October 2024
Sustainable Brands Keynote: Frozen in the Face of Tech, September 2024
How AI can be Embraced, Rather than Feared, by Creatives, AdAge, May 2024
C2 Montreal Fireside Chat: Bringing AI Optimism to Creative Work, May 2024
Critical Nonsense, SYLVAIN weekly podcast, co-creator & co-host